Protocol-neutral reference for agentic advertising: AdCP, AAMP, and how machines buy media.https://agenticadlab.com/en-ushttps://agenticadlab.com/protocols/adcp-vs-aamp/https://agenticadlab.com/protocols/adcp-vs-aamp/AdCP and AAMP are the two agentic advertising protocol stacks. AdCP is one specification of 64 operations pinned at 3.1.13; AAMP is an IAB Tech Lab umbrella over eight independently versioned repositories that share no data type. Implement AdCP first.Wed, 12 Aug 2026 00:00:00 GMThttps://agenticadlab.com/guides/autonomy-ladder/https://agenticadlab.com/guides/autonomy-ladder/The autonomy ladder is the five rungs between an agent that only reads your delivery data and one that moves money unattended. Vendors sell rung placement as a buyer-set dial; it is set by whichever counterparty's implementation is loosest.Wed, 12 Aug 2026 00:00:00 GMThttps://agenticadlab.com/guides/questions-to-ask-an-agentic-vendor/https://agenticadlab.com/guides/questions-to-ask-an-agentic-vendor/Diligence questions for an agentic advertising vendor work only if the vendor can fail them on the wire. Three AdCP sales agents answered anonymously on 12 August 2026: one honoured a structured channel filter, none honoured a plain-English exclusion.Wed, 12 Aug 2026 00:00:00 GMThttps://agenticadlab.com/guides/who-is-running-agentic-buys/https://agenticadlab.com/guides/who-is-running-agentic-buys/The companies who have transacted agentic media buys since December 2025 are Omnicom, NBCUniversal, Butler/Till, Vox Media, Magnite, PubMatic and Yahoo, mostly on AdCP. One advertiser has been named, and every result came from the vendor that sold the campaign.Wed, 12 Aug 2026 00:00:00 GMThttps://agenticadlab.com/guides/will-agents-replace-media-buyers/https://agenticadlab.com/guides/will-agents-replace-media-buyers/Agents will not replace media buyers. AdCP and AAMP automate the tasks their schemas both carry and decide: creative sync, pacing writes, counter-offers, IO paperwork. Tasks where a person still supplies the number, the floor or the policy stay human.Wed, 12 Aug 2026 00:00:00 GMThttps://agenticadlab.com/about/https://agenticadlab.com/about/Agentic Ad Lab is an independent analysis site covering the two agentic advertising protocol stacks, AdCP and IAB Tech Lab AAMP, for buyers and publishers deciding which one to fund. It is published by Postindustria and affiliated with neither body.Sun, 09 Aug 2026 00:00:00 GMThttps://agenticadlab.com/guides/agent-discovery-files/https://agenticadlab.com/guides/agent-discovery-files/A publisher makes inventory discoverable to a buying agent by serving /.well-known/adagents.json on its own domain: a released JSON Schema listing which sales agents may sell which properties, and pinning the signing keys those agents must use.Sun, 09 Aug 2026 00:00:00 GMThttps://agenticadlab.com/protocols/https://agenticadlab.com/protocols/Two standards target agentic advertising: AdCP, one versioned registry from AgenticAdvertising.org, published at 3.1.13 stable; and AAMP, an IAB Tech Lab umbrella over eight repositories with no shared version number. ACP, UCP, AP2 and x402 are commerce and payments protocols.Sun, 09 Aug 2026 00:00:00 GMThttps://agenticadlab.com/guides/how-a-machine-buys-media/https://agenticadlab.com/guides/how-a-machine-buys-media/How a machine buys media: one CTV campaign runs 13 of AdCP 3.1.13's 64 operations, from get_adcp_capabilities through create_media_buy to get_media_buy_delivery. AAMP's shared contract begins at the quote and stops at the deal ID, leaving creative, delivery and spending authority outside it.Sun, 09 Aug 2026 00:00:00 GMThttps://agenticadlab.com/services/https://agenticadlab.com/services/Protocol integration work is the L4 business logic no SDK ships: implementation reviews against a named AdCP release, readiness audits, adagents.json and brand.json validation, and buyer or seller agent builds. Unaffiliated with AgenticAdvertising.org and IAB Tech Lab, and not a certification.Sun, 09 Aug 2026 00:00:00 GMThttps://agenticadlab.com/guides/what-agentic-ad-protocols-dont-standardize/https://agenticadlab.com/guides/what-agentic-ad-protocols-dont-standardize/Neither AdCP 3.1.13 nor any AAMP repository standardises measurement, invalid-traffic detection, billing settlement, cross-stack identity or dispute resolution. All five land in a contract you renegotiate with every counterparty, which is what makes them expensive.Sun, 09 Aug 2026 00:00:00 GMT